Yes! Kevin has just launched Vol 15 of the IM Marketing Checklists all about YouTube Advertising.
It doesn’t matter what kind of online business you own….
Whether you are an affiliate marketer, product creator, service provider….
You must take advantage of YouTube Advertising!
I know, I know – it’s paid advertising and if you are anything like me, you have probably lost money on paid advertising in the past and are wary about doing that again.
I’m sure you know that the fastest way to grow your business is through paid advertising. I have been looking at YouTube advertising but truthfully, I found it confusing and it seemed to easy to mess it up so I have not done any ads on YouTube.
However, YouTube Ads is currently the best platform to start with as it is under-priced compared to other platforms.
Their targeting options are up there with the best and video marketing has risen to the top of the heap.
Visitors on YouTube looking for products or services come with the intention of buying – the highest converting type of traffic so you should use it if you can.
If you’ve been burned in the past, you’ll want to make sure you have the best chance of succeeding with your ad campaign.
If you’ve had success in the past with paid advertising, you’ll want to build on that success
This is where Kevin’s YouTube Advertising checklists come in.
Here is what is included in the 18 checklists:
1. YouTube Advertising: Basics and Getting Started
In this checklist you will get the exact steps to getting started with YouTube advertising!
2. A How-To Guide on Promoting Your Video Ads on Google AdWords
If you are looking to start promoting your youtube channel or just the video ads, this checklist will show you how to do it the right way!
3. Best Practices for YouTube Ad Videos
Running successful YouTube ad campaigns requires you to know what works and what doesn’t. In this checklist you will learn how to launch campaigns that work and stand out! This is really useful for more than just ads.
4. Google AdWords Tutorial: 2019
If you are new to google ads or just not familiar with their new interface, no worries at all! This checklist will guide you through every step of the way!
5. How to Create Your First AdWords Campaign with Video
Creating your first video ad campaign can be confusing…. But NOT with this checklist! It will guide you through every step of the way and help you make sure that your ad is going to be successful!
6. YouTube Advertising: Advanced Targeting Options
YouTube provides you with advanced targeting options allowing you to reach your perfect audience. However, sometimes it can be very confusing and it can take a lot of time to understand how it works. But this checklist will help you to understand and use those options right away!
7. How to Plan Your YouTube Advertising Campaign
In order to run a successful youtube ads campaign you need a well-planned strategy! In this checklist you will learn how to create one!
8. YouTube Advertising: The Key Metrics You Need To Monitor
When you have your ad finally up and running you need to monitor it in order to know if it works or not. In this checklist you will learn exactly how to do that and what key metrics you need to monitor!
9. How to Optimize Your Video Ads
When you have your ads up and running the next step is to optimize them to get maximum results. This checklist will show you exactly how to do that!
10. Setting up a YouTube Remarketing List
Remarketing is one of the most powerful tools google ads has to offer. If you use it the right way, you can achieve amazing results! And this checklist will help you make sure that you are using it right!
11. Tips and Basics of YouTube Remarketing
In this checklist you will learn some extra tips and hacks how you can get the most out of your remarketing campaigns.
12. How to Set Up an Overlay Ad on YouTube?
Overlay Ads are the image ads that appear overlaid at the bottom of a YouTube video player or on the YouTube watch pages. And in this checklist you will learn exactly how to set them up!
13. How to Set Up Bumper Ads on YouTube?
Bumper Ads are non-skippable video ads that play before the video and require to be less than 6 seconds long. In this checklist you will learn how you can set up bumper ads step by step!
14. How to Set Up Display Ads on YouTube?
Display ads also known as banner ads are the image ads that are shown on youtube and google’s partner websites. When used correctly these are super powerful ads! And in this checklist you will learn how to use and set them up the right way!
15. How to Set Up Non-Skippable Ads on YouTube?
Non-Skippable Ads are another form of very powerful YouTube ads. In this checklist you will learn how to get the most of them!
16. How To Set Up Sponsored Cards On YouTube?
Sponsored cards are another advertising option created by YouTube that allows the display of content that may be relevant to the content of your video. And this checklist will show you how to set it up and get the most of it!
17. How to Setup an Effective AdWords Advertising Budget
If you want your campaigns to be effective you need to know how to setup an effective advertising budget as well! And this checklist will show you how how to do that!
18. Final YouTube Advertising Checklist
Everything else that is important and you absolutely need to know in order to get the most out of your campaigns will be included in this checklist!
As you can see, everything is covered.
For me, I found Checklist #3 on best practices. #9, #10 and #11 on remarketing really helpful and I did not know about sponsored cards covered in Checklist #16.
In addition, if you have clients that need help with YouTube ads, you get full private label rights to these so you can edit, brand and sell them as your own. You can add them to a membership site, use them as a lead magnet or create a training course with them.
You can check them out for your self here: IM Checklists Vol 15 – YouTube Advertising.
