Why Content Marketing is a Crucial Strategy for Your Business

Content marketing is one of the most important forms of marketing that exists.  If you are new to online marketing you might be surprised to learn that content marketing is not new.   It has existed since marketing existed, which has been around since people had things to sell.

You use content marketing to grab attention, qualify an audience, and build a customer base and drive brand advocates. When it comes to marketing, almost anything you want to accomplish can be done with content marketing.

In this post, we briefly cover several types of effective content marketing that you will want to incorporate into your marketing efforts.   You may  doing a lot of this already and may not have even realized it is content marketing.

Of course, to use content marketing successfully, it’s important to figure out your goals, understand your audience and your products, and act consistently.

The types of content marketing you’re going to learn about include:

Blogging

Your website needs a blog so that you can add updated information and posts regularly.  In fact, most of your content should originate on your website/blog and be shared from there to other platforms.  The point of all this is to bring people to your website and landing pages.

Email Autoresponder Messages

These are messages you send to your list subscribers to make them want the products they haven’t purchased.  Other messages help them use the products they have purchased and some even improve customer satisfaction post-purchase.

 Videos and Webinars

People love video, and if it is live or feels live, that’s even better. The awesome thing about creating videos and webinars is that you can easily re-purpose them into other creations. Plus, they help impart more difficult concepts in a more understandable way.

 Case Studies and Interviews

This is a great way to come up with convincing and persuasive content. Case studies show that your facts are real. Interviews show real-world scenarios that help people put themselves in the place of the person receiving the solution.

eBooks, eReports, and White Papers

When you have more information to give your customers, using longer types of content is very helpful. eBooks and eReports can consist of many types of information.   White papers are more specific in terms of what they cover, but many consider them interchangeable.

Checklists and Cheat Sheets

Anytime you want to provide helpful content to your audience, these are always great additions to your list building.  Many people love checklists.  They are useful right out of the box without a lot of effort from your customers.   You can also use checklists as an after purchase unannounced bonus material to help delight your customers.

Social Media Posts and Updates

For the most part, the things you post on social media will be sharing what you created for your blog or website.  It will include other types of content but using social media content to persuade your audience is a no-brainer.  Social media is where your audience hangs out.

Infographics, GIFs, Memes, and Images

Naturally, every single image is helpful to tell your story and explain different concepts. Infographics help explain data-centric posts, eBooks, eReports, and white papers too.

We will be going into more detail in future posts so stay tuned for a great series because without using content marketing effectively, you’re truly missing out on an amazing aspect of marketing your business that simply cannot be ignored due to how effective it is.