tracking and testing

what to track on a sales page

12 Things to Track on A Sales Page 

Your sales page is a page on your site expressly set up to sell a specific product or service.  It should be obvious at this point that there are many things you can track on a sales page to see what works and what does not. Sales pages can be long or short. The more […]

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testing and tracking

7 Reasons Why You Can’t Afford to Skip Testing and Tracking 

Testing and tracking can seem tedious and boring but without it you have no chance to improve your site, product, marketing or anything else that can lead to success.  I have struggled in the past (and still have to push myself sometimes) to actually do the tracking and testing.  The results are almost always surprising! […]

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