metric tracking
Tracking Conversion Rates
In my previous post, one of the things I mentioned is that you should be tracking conversion rates. In this post, I expand on the definition of conversion rate and what types of conversion metrics you can be tracking. A conversion rate refers to an audience answering your calls to action (CTA). It doesn’t matter […]
10 Things You Need to be Tracking
There is no area of your business that should not be tracked. The software you already have for each business function usually has tracking functions built-in that you can use. You need tracking to find out if your SEO works, if email marketing is effective, and if your social media marketing campaigns are performing. If […]
