landing page

mapping your funnel

Mapping Your Funnel to Find Any Holes

Once you realize the importance of  mapping your funnel you can start to fix any holes you find your funnel.  Take the time to map out what you already have.  It is well worth the time and effort.  A hole in your funnel will cause you to lose list members, lose sales, and can even […]

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content marketing funnel

Do You Have a Funnel?

Even if you haven’t purposely created a funnel, you may already have one. However, if you haven’t planned it, you may have serious gaps which will cause you to lose money. Let’s start at the beginning for those new to online marketing. What is a Funnel? A funnel is simply a representation of how you […]

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better testing and tracking

6 Tips to Better Testing and Tracking

Learn From Each Test and Improve on Everything as You Go Along Well, we’ve covered a lot in our Testing and Tracking Series.  You can’t know or implement it all at once.  Pick an area that you want to work on.  Concentrate on that until you are happy with it.  Then, move on to another […]

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what to track on a sales page

12 Things to Track on A Sales Page 

Your sales page is a page on your site expressly set up to sell a specific product or service.  It should be obvious at this point that there are many things you can track on a sales page to see what works and what does not. Sales pages can be long or short. The more […]

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test on an opt-in page

11 Things to Test on an Opt-in Page 

OK, so know you know about split testing from “What is Split Testing” but what exactly should you test on an opt-in page? Your opt-in pages are vital to your success.  An opt-in page is any page that asks for a conversion in some way.  It could be a sales page, a landing page, or […]

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