In our previous post, we talked about different areas in which you could put your office management skills to use as a freelance Virtual Assistant (VA). As with many areas in our society, people who specialize can earn more money than those who don’t.
For example, if you’re a primary care doctor, you make a lot less money on average than if you specialized in something such as oncology, or even podiatry. This is also very true for virtual assistants.
Marketing yourself as a VA who specializes in a specific skill is always going to help you make more money in less time than if you generalize. What’s more, you only need to specialize in what is popular right now to benefit. If you stay ahead of trends, you will be able to design your services based on those trends.
Some ideas that are popular right now:
WordPress VA
You can set up WordPress for your clients and help them add blog posts and other content to their website regularly. You don’t have to build the entire site, but instead, the web designer creates it, and you just update it with the content provided by your clients. You’ll make sure it looks pretty, all the links work, and that the SEO is working.
Aweber VA
It doesn’t have to be Aweber. You can offer your specialized virtual assistant services for any email marketing autoresponder platform. If you know how to use it very well and can help customers get more out of their use of it, then that’s what you should market to them. Most people don’t know how to use any software fully, but if you do, you can really knock it out of the park by helping your clients get the most out of it.
Instagram VA
Many popular Instagram stars get busy after they become popular. It makes it hard for them to have time to publish their images, edit them, and promote their work. You can help them with that and help them build an audience from the ground up too. If you know how to do that, market your services to the people you most want to work with.
YouTube VA
Many people want to start YouTube channels, or they already have them but are not using them well. You can work with newbies to get them started on the right track, or you can work with only those with 500K subscribers. It’s up to you regarding who you want to work with and the services you put together for them based on their needs as a YouTube Star.
Facebook Marketing VA
Do you know something about how to run ads on Facebook to help your clients make more money and sales? If so, you can become a Facebook Marketing VIrtual Assistant. Many people who help companies run ads charge a percentage of sales, a percentage of ad spend budget, or a flat rate for each campaign.
Pinterest VA
Many businesses like to set up shoppable pins on Pinterest but don’t know how to do it or don’t have time. You do. You can help your clients set up the best pins and get more engagement on their pins.
Kindle Publishing VA
Being a self-published author isn’t as hard today as it used to be, but if you know something about publishing on Amazon Kindle, you can help guide your customers through the process. You don’t have to be an editor or anything, you just need to know people that can help your clients, and you’re golden.
Marketing Funnel VA
Everyone who has a business needs an online marketing funnel today. It’s a high-level skill set that any business owner needs. If you know how to set up a package for creating a marketing funnel for your customers, you can make six figures plus.
Project Manager VA
Every business owner who manages contractors and employees needs help doing it. No CEO does everything alone. They always have a smart and organized assistant that does all that for them. That can be you. If you’re good at setting up processes and steps to achieve goals using project management software and working with individuals, you can do this.
As you think about the platforms and systems that are popular right now, and what you’re good at doing, and who you want to do it for, you should be able to narrow down some very specific services for your customers based on the platform and your skillset.
Remember to create an entire package instead of just charging hourly for the services. Packages ensure that you have time for more than one customer and that you produce consistent results.
