Most businesses have profit leaks – places where they lose potential sales or customers. Plugging those should be one of the first things you do to try to increase your sales. What is the point of adding new products, incentives and the like if your business is leaking profits?
Let’s look at the first place many potential customers come into contact with your business:
Your Free Incentive
Have you considered that your first serious profit leak could be your free incentive?
You need to make sure that you attract the right clients only. If you are advertising and using a pay per click model, by enticing the wrong visitor to your site you can lose money. You also want to ensure that you do NOT attract people who cannot afford your services or programs. It is frustrating for them and a waste of time and money for you.
Research is Vital
It is important to take time to research and put careful thought and testing into your incentive. Your incentive is what you are offering in exchange for the visitor’s contact details and consent to being on your list. Make sure it is something of value.
Many coaches offer ‘free discovery sessions’ or ‘free strategy sessions’ with the idea that the potential client will like the taste of coaching so much that they will purchase a series of regular sessions.
This can be a serious mistake! It can be huge leak of your time and energy, unless you do it the right way.
Don’t treat your free strategy session as a ‘sample’. Make it clear that this session will solve a one-time only, specific problem and provide a specific result that will help the session taker move forward. Make it clear that the potential client should expect to be asked to continue on with paid coaching, if the result convinces her your time and services are suitable.
Remember – you have the right to say, ‘I don’t think you are ready for my services right now’ and soften any perceived rejection by re-directing your attendee to a self-help workbook instead or refer her to a joint venture partner.
If you don’t want to use a free consultation as an incentive, consider what other types of free incentives would excite the right visitor into signing up. It could be a report – one that solves the problem that drove the visitor to your site – or a free copy of an ebook you have written.
Strong Call to Action
Whatever you decide, make sure your gift or incentive does contain and conclude with a strong call to action directing the reader to your paid services.
The key point to remember when creating your sign-up incentive is to have a goal for the incentive in mind.
- What do you want this visitor to get from this?
- Will it be the perfect gift or step for her right now?
- What do you want her to do – simply sign-up to your email list or progress to paid coaching?
Attract Only the Right Visitor
Make your incentive attractive only to the right visitor.
Actively drive the rest away. While that sounds counter-productive, you are in a unique situation to pre-qualify people before they get on your list. In the long run, this will pay off for you by having a very targeted list of people that are better community members, more engaged, and most likely to purchase your offers.
More Information
If the concept and strategy of profit leaks is new to you, I want to introduce you to the MyNAMS Profit Planner called “Plug Your Profit Leaks”. It’s a complete training program that delivers step-by-step implementation plans to help you start fixing profit leaks in your business.
This value-packed information will give you everything you need to identify and fix the profit leaks in your business fast.
I have arranged for you to get it free here: Plug Your Profit Planner
What’s covered in this training?
- Identify Common Leaks and Boost Your Profits
- 3 Basic Skills for Getting More Sales
- 5 Ways to Increase Profits Now
And what do you get?
- TextBook
- Workbook
- Checklist
- Tools and Resources Guide
- Idea Generator
- Calendar
This is a complete, concise implementation plan that gets to the key information and walks you through fixing the common profit leaks.
So, don’t miss this. Grab your copy at:
Plug Your Profit Leaks Planner
These planners are can be a lifesaver and are certainly a time saver. Right now, they cost you nothing.
