improve email open rates

3 Simple Tips to Improve Email Open Rates 

If your subscribers are not opening your emails, you won’t be able to increase your income because they’re going to forget you exist.  As a followup to our previous post “Why Email Open Rates Matter” here are 3 tweaks you can use to help improve email open rates. Email marketing is a very lucrative marketing […]

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email open rate

Why Email Open Rates Matter

Email marketing is a part of every successful online business and many offline as well.  It is not enough to just send out emails and hope for the best.  You need to track your email open rates. You need your audience to open your emails and, of course, act on what’s inside. But first, they […]

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social media tracking

Social Media Tracking Protocols

Welcome to the third part of our tracking protocol series.   In this post, we are looking at social media tracking protocols. We have already covered what data to monitor in your email marketing (Email Tracking Protocols ), on your website (Website Tracking Protocols ), and elsewhere, you also want to track everything you do on […]

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email tracking

Email Tracking Protocols

In part two of our series I want to cover email tracking protocols that you can use to ensure you are getting the most from your efforts First, you need to understand the process of starting to track your email marketing. It’s about open rates, unsubscribes, and click-through rates.  Sounds simple enough but there is […]

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website analytics

Website Tracking Protocols

We will be talking about protocols for tracking three aspects of your business in the next few days.  In this post, I want to talk about your website tracking protocols. The first thing you need to do to track the effectiveness of your website is to install analytics on your site.  Most people like using […]

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