Once you have identified what works, what sells, what attracts new customers, you can start to consider scaling up your business. How can you do this without expending that same amount of effort you did to get things to this point?
One way to save time, effort, and money when building your business is to leverage the work that you’re already doing by using it in new ways. Doing this will save time by enabling you to reuse what you’ve done, save effort by not overthinking things, and save money because you can sell the same things you’re already selling in new ways.
Repurpose Your Content
You are already generating a lot of content for your blog, your website, your social media, and your products.
Just like the sculptor who put together this piece from repurposed objects, you can reuse almost everything you create once by changing its format, adding to it, and making it better.
Send More Information to Your List
If you send something to your social media accounts and your website, you should also send it to your list members. Keeping your email list active is imperative to your success. Your email is something you own. You can also repurpose emails into blog posts and vice versa.
Create More Products
Using the products that you already have, you can combine them in new ways to create even more products. For example, a “how-to” eBook can become a course that you set up on a platform like Teachable. You can organize products you already have in a new way to market them to new segments of your audience.
Combine Products![combine pieces]()
Several products in the same category that encompass different levels of solutions can also be bundled together to create a blowout sale.
Product bundles are a great way to create a new product for new customers, but also it can open the opportunity for someone who bought a portion of the package to buy more.
Add More Affiliate Offers
Don’t forget that you have more products at your fingertips in the form of affiliate offers. If someone else has already created a solution your audience will want, go ahead and sign up for the program and start offering it to your audience now.
Use Your PLR
When you buy PLR, don’t let it sit on your computer. Know what you want to do with it before you buy it. You can take one PLR pack of blog posts to turn it into an eBook, a course, or even an entire coaching program. It’s all in how you present the information.
I have a quick guide listing 20 Ways to Re-purpose Your Blog Content. Download it for free with no opt-in required from the link above.
While the title say “Blog Content” you can use these ideas with any content you have, just reverse engineer it (eg take a video and create a blog post from it).
When you find ways to do more in less time and then reuse and repurpose the work that you’ve already done, you’ll increase your results exponentially. The main reason is that the things you’ve already done that were profitable will still be profitable later. You don’t have to reinvent the wheel each time. This is another example of how organizing and keeping track of what you’ve done can help you in the future.
