Now that’s what I call timing! Kevin has recently released his 8th in the IM Checklist series and this set is about Messenger Marketing and it ties in nicely with my two previous posts so I was thrilled to see this.
I have been looking at messenger bots over the last week and while I can certainly see the benefit, I was having difficulty getting a picture of how to best set one up.
I have looked at both Manychat and Chatfuel and had not decided on which one to try until now – Manychat it is and here is why.
Messenger Marketing Checklists
The Messenger Marketing set contains 21 checklists on PDF, Excel and Google Docs format for your use AND it includes the Word format for PLR use (yes, you get PLR Rights to these checklists) that walk you though all the steps to creating and effectively using Manychat for Facebook Messenger marketing.
These checklists are for ManyChat and do a great job of explaining how to use it for best results.
Manychat has a free option that you can get stared with but if you are serious about messenger marketing, the pro version gives you much more flexibility and you get all the growth tools.
Luckily for us, Kevin provides a checklist for these tools so you can easily use them. These checklists leave out nothing – most of the ones for the growth tools are 4 pages of step by step items to follow. Imagine trying to figure all that out by yourself!
In addition, there are two videos to complement the checklists – one for setting up a Facebook Ad campaign and connecting your chat bot to it, and one on connecting the bot to your autoresponder.
Here’s what is covered in there Messenger Marketing Checklists:
Checklist #1 – Creating Your ManyChat Account & Connecting Your Fan Page.
Start automating your ManyChat Account so that you can integrate it with your Fan Page to finally build a massive audience ready to take action.
Checklist #2 – Creating Your Marketing Plan
The step by step guide will give you a clear path to maximizing your results with Messenger Marketing & Bots.
Checklist #3 – ManyChat Bot Settings
You can customize your settings from Greeting Text, Setup Live Chat, Receive daily reports of analytics and many more. You don’t have to worry because we got it all for you.
Checklist #4 – Automation With Flows
Learn the right way to setup easy to manage flows that will engage with your audience 24 hours a day, 365 days a week. Use to sell, use for support, use to get more customers in the door.
Checklist #5 – Automation Sequences & Tags
Time to set-up an autoresponder that will deliver your campaigns to your audience so you build an evergreen affiliate campaign informing the visitors about the product, showing case studies and reminding them about the product.
Checklist #6 – Automation Rules
You can set this depending on the type of business model you’re leaning towards. We’ve added new features like adding tags and adding people to new flows and more features and options to improve user experience.
Checklist #7 – Main Menu & Default Reply
Personalize your main menu and default reply to impress right from the beginning. You can include links to opening hours where the bot will reply, you can include links to reports, include links to any of the flows.
Checklist #8 – Welcome Message
The default welcome message is a powerful feature which many waste. Learn how to use it for maximum results with this step by step guide.
Checklist #9 – Growth Tools Widget Top Bar
ManyChat currently offers 13 different types of Growth tools that will allow you to collect subscribers. In this checklist, we’ll cover Overlay Widgets & Embeddable Widgets.
Checklist #10 – Growth Tools – Widgets Slide-In
This checklist outlines the steps on how to create widgets slide-in. Widget slide-ins have an innate ability to catch your audience’s attention towards a specific message.
Checklist #11 – Growth Tools – Widgets Modal & Page Take Over
This checklist outlines Modal Widget and Page Take Over Widget creation. Using modal widget is a great way for your audience to interact with your brand, and Page Take Over widget gives you more power to have a specific message get noticed better.
Checklist #12 – Growth Tools – Widgets Buttons
Adding widgets buttons is another flexible way to extend the way your audience can interact with you. You’ll be given step by step outline on how to add a widget snippet button to install on your websites.
Checklist #13 – Growth Tools – Widgets Box
Widget box allows you to display specific messages on a specific area. This gives you control over what you think your audience should be seeing, and where they should be seeing it.
Checklist #14 – ManyChat Growth Tools – Landing Page
Multiply your conversion rate by using professionally made landing pages so you can have an easier time setting it up. It also makes you more flexible with the page builder on the next checklist.
Checklist #15 – ManyChat Growth Tools – Messenger Ref URL
This growth tool sends someone to a URL that we can place on banners, inside emails, inside FB messages, anywhere we wish. It gives us complete control of the design of the button and page and can be used in many ways.
Checklist #16 – Growth Tools – Customer Chat
Customer chat is a simple way to allow your customers to chat with your brand inside Messenger. With this plugin, your customers can communicate with you back and forth seamlessly without losing the conversation’s history and context.
Checklist #17 – Growth Tools – Facebook Comments
Facebook Comments is a highly effective growth tool that lets you add users to your subscriber list when they comment on a specific Facebook post. Powerful stuff, and you get a step by step guide on how to easily set this up in this checklist.
Checklist #18 – Facebook Messenger Code
Messenger Codes works like QR codes. They can be scanned to instantly link the user to your bot without them having to type anything. Imagine sticking these codes on fliers, bulletins, ads, or anywhere in the physical world where where people can try tour bot with a single scan.
Checklist #19 – Growth Tools – Facebook Ads Json
Facebook ads JSON allows you to convert users who click on a Facebook messenger ad into bot subscribers in an instant This is great because they don’t even have to message your page.
Checklist #20 – Broadcasting To Your ManyChat List
Broadcast works just like how email broadcasts work. You can send messages to your ManyChat subscribers simultaneously. You can choose from text to images to videos and more as the type of content you send in your Broadcast. Pretty powerful stuff you definitely want in your marketing arsenal.
Checklist #21 – Adding Email Addressed To Your Autoresponder
Want your ManyChat list added to your autoresponder? No problem. This checklist shows you how. As the marketing world knows, you stand to gain more if contact your audience thru different channels.
Ok, so that is what is included in IM Checklist Vol 8 – Messenger Marketing.
Now, if you decide you want to invest in this set of checklists, I have a bonus for you. If you use one of the links in this post to purchase, I will include 10 messenger bot templates to get your creative juices flowing.
EXCLUSIVE BONUS
Facebook Messenger Bot Templates
Here are the templates included in my bonus. Not all will apply to your business but you can get ideas for your own bots by using these as a starting point.
Appointment or Reservation Template – used when a visitor needs to make a reservation or schedule an appointment.
Coupon Support Template – used for a customer asking for a coupon or discount code to purchase a product.
Customized Suggestions Template – can be used in a variety of businesses to help your visitors narrow down their options to get what they need.
Customer Support Templates – can be used help you automate your support questions, processes and answers for your visitors.
FAQ Template – this template can help you setup and automate the most Frequently Asked Questions in your business.
Follow Up Template – very import template – used to follow up with your potential customers to give them the small nudge they may need to make a purchase.
Order Tracking Templates – use these templates for messages that will connect to your sales system to send your customers automatic updates.
Product Purchase Template – use this template for visitors that want to place an order.
Request for Information Template – use this template can be used to request any type of information, from contact details and hour of operation to a freebie download.
Return/Refund Policy Template – use for customers that are asking for a return or a refund based on your policies.
As you can see, everything included in the Facebook Messenger Bots Templates will help you get started automating your communication with your visitors and customers and save you time.
You can pick up your copy of the Messenger Marketing checklist here and get my bonus templates.
Wishing you every success with your marketing efforts!
