Testing and Tracking
Website Tracking Protocols
We will be talking about protocols for tracking three aspects of your business in the next few days. In this post, I want to talk about your website tracking protocols. The first thing you need to do to track the effectiveness of your website is to install analytics on your site. Most people like using […]
Tracking Conversion Rates
In my previous post, one of the things I mentioned is that you should be tracking conversion rates. In this post, I expand on the definition of conversion rate and what types of conversion metrics you can be tracking. A conversion rate refers to an audience answering your calls to action (CTA). It doesn’t matter […]
10 Things You Need to be Tracking
There is no area of your business that should not be tracked. The software you already have for each business function usually has tracking functions built-in that you can use. You need tracking to find out if your SEO works, if email marketing is effective, and if your social media marketing campaigns are performing. If […]
7 Reasons Why You Can’t Afford to Skip Testing and Tracking
Testing and tracking can seem tedious and boring but without it you have no chance to improve your site, product, marketing or anything else that can lead to success. I have struggled in the past (and still have to push myself sometimes) to actually do the tracking and testing. The results are almost always surprising! […]
