Testing and Tracking
7 Email Marketing Tweaks for a Better CTR
Everyone has their own style of email. Some are chatty with offers thrown in here and there, some are information only, some are offers only, and some mix it up depending on the purpose of the email. Regardless of your overall style of email, if you want your subscribers to take action, don’t give them […]
3 Simple Tips to Improve Email Open Rates
If your subscribers are not opening your emails, you won’t be able to increase your income because they’re going to forget you exist. As a followup to our previous post “Why Email Open Rates Matter” here are 3 tweaks you can use to help improve email open rates. Email marketing is a very lucrative marketing […]
Why Email Open Rates Matter
Email marketing is a part of every successful online business and many offline as well. It is not enough to just send out emails and hope for the best. You need to track your email open rates. You need your audience to open your emails and, of course, act on what’s inside. But first, they […]
Social Media Tracking Protocols
Welcome to the third part of our tracking protocol series. In this post, we are looking at social media tracking protocols. We have already covered what data to monitor in your email marketing (Email Tracking Protocols ), on your website (Website Tracking Protocols ), and elsewhere, you also want to track everything you do on […]
Email Tracking Protocols
In part two of our series I want to cover email tracking protocols that you can use to ensure you are getting the most from your efforts First, you need to understand the process of starting to track your email marketing. It’s about open rates, unsubscribes, and click-through rates. Sounds simple enough but there is […]
