Testing and Tracking
How to Find Keywords For Your Content Marketing
Content Marketing and Keyword Research One of the ways you can get more traffic and interest from your audience online is to use content marketing. When you are content marketing a lot of the content you create will start with the keywords that resonate with your audience. What are they searching for? What are they […]
Using Google Analytics for Website Tracking
Do You Have Good Website Tracking? If you’re not collecting data about your website, it is highly likely you will make incorrect decisions based on your intuition. The only way to make good business decisions is to use data and Google Analytics is a great place to start. You may be a smart business person […]
Do You Have a Leaky Funnel?
We don’t want leaks in any part of our online business but a leaky funnel can really slow you down. Your marketing funnel is the journey that your ideal customer goes on when they seek to solve one of their pain points or problems. The of the marketing funnel is to promote: Awareness Consideration Conversion […]
Why You Should Follow Email Authentication Best Practices
Following email authentication best practices goes a long way to keep your emails from going to your subscribers’ spam folders. When you choose an autoresponder service, it’s essential to choose one that has good feedback regarding their delivery rate. Sometimes an autoresponder service can end up with a bad reputation if it allows scammers to […]
10 Fun Email Subject Line Hacks
If you want to improve your open rates, these fun email subject line hacks will help you get it done. Some of these tips you already know, some need to be used with caution, and others should almost always be included if you really want to improve your open rates. 1. Ask a Question When […]
