Testing and Tracking
Turn Customers Into Raving Fans
Don’t Stop Testing After the Sale Once you’ve made a sale, your job is not over. In fact, it’s only just begun. If you want a lasting and profitable business, you’ll need to learn to focus on how to turn customers into raving fans. When a customer is not just your customer but is a […]
6 Tips to Better Testing and Tracking
Learn From Each Test and Improve on Everything as You Go Along Well, we’ve covered a lot in our Testing and Tracking Series. You can’t know or implement it all at once. Pick an area that you want to work on. Concentrate on that until you are happy with it. Then, move on to another […]
12 Things to Track on A Sales Page
Your sales page is a page on your site expressly set up to sell a specific product or service. It should be obvious at this point that there are many things you can track on a sales page to see what works and what does not. Sales pages can be long or short. The more […]
11 Things to Test on an Opt-in Page
OK, so know you know about split testing from “What is Split Testing” but what exactly should you test on an opt-in page? Your opt-in pages are vital to your success. An opt-in page is any page that asks for a conversion in some way. It could be a sales page, a landing page, or […]
What Is Split Testing?
What Is Split Testing and How Do I Do It? Split testing is also called A/B testing. It refers to a controlled experiment that helps you determine whether your stated goals and the actions you choose to reach them are useful. Phew! It’s just testing one thing against the other to find out which one […]
