Boosting sales with email marketing is definitely something you want to be doing. There are many different things you can do to increase engagement. These tips will work for any type of niche to help you make more sales and get more responsive signups for your email marketing messages.
- Limited Time Discounts for Members Only – Let prospects know that when they get on your email list they’re going to be able to take advantage of discounts for members only. Then, when you release a new product allow your subscribers first dibs to get the entry-level price.
- Offer a Sneak Peek – When you’re in the process of creating a new information product for your audience, or you know that a great affiliate offer is coming down the pike, it’s a great time to let your list members know about it so they can get in early. Offer pre-ordering ability so they get the VIP treatment.
- Show a Behind the Scenes Sneak Peek – This is a great way to demonstrate how your product works, who it works for, and what it can do for them. You can also offer some secret information to your list about how a product works or how you do what it is that you do.
- Share Feedback – When people share feedback with you, usually praising the item or making a suggestion for a modification, sharing what you learned with your mailing list can often encourage others to buy the item. When sharing feedback that you have received, keep it short, sweet, and to the point. Don’t give too many details in the email. To share more, write about the feedback on your blog and include the link to it in emails.
- Offer Loyal Customer Rewards – Segment your list so that it only has people who have bought from you. You can further segment based on exact products the buyer has bought. Then, offer customer rewards to them to show your appreciation.
- Entice Dormant Customers – Sometimes people buy from you and then they don’t respond to your offers for a while. The best way to deal with this is to offer a “come back we miss you” offer via email.
- Upsells & Cross-Sells – Always find ways to include upsells and/or cross-sells. The more things you offer really need and want the more sales you’ll make. If you don’t offer, they don’t know.
- Piggyback on Affiliate Offers – When you sell something via an affiliate program sometimes you feel as if you have no control over anything once the sale is made. However, most affiliate programs do offer you the ability to add-on your own product or you can simply let them email you the receipt to precede.
- Coordinate Your Emails – You’re likely going to have several paid advertising campaigns going on at the same time. Therefore, you need to find a way to make it all relate to your audience. Remember, people need to see something multiple times before they act. Even if others are promoting the offer, they may act from your email.
- Send Referrals / Recommendations – If you can be a resource to your audience, you’ll build trust and increase your own sales. One way to do that is to be honest about what’s out there. While you’d prefer to have an affiliate link for everything that you recommend, it is actually better in the long run, if you share products, services, and freebies, simply for the sake of helping your readers. You don’t need an affiliate link in everything to build trust. You just need to use good judgement when selecting the things you share.
- Use Buttons Instead of Links – People tend to click buttons more often than links so it’s important to understand that and include them in your email marketing when you can. Test it out with your audience to find out what works best in your case.
- Thank Them — Send out an occasional thank you for being a loyal follower with a freebie or other offer inside.
These ideas are simple to implement. You don’t need that much special software to do them. However, they will all help you increase sales, get more prospects, and publish relevant content for your audience.
