Have you ever wondered if it really makes a difference when you post to Instagram or other social media platforms?
I have seen several articles that discuss the best times to post content on various social platforms over the years. They usually give you a broad statement about posting times.
Now, you should always look at your own stats but if you are just getting started, you don’t have any stats so here is the scoop.
Sprout Social has posted the most comprehensive study of prime posting times on Facebook, Instagram, Twitter and Linkedin that I have seen to date.. These results differ a bit from previous articles I have seen so I will be paying attention.
Below are the main Instagram results but it is worth reading the entire post, not only for the full story on the 4 social platforms but also for the “What We Learned” section for each platform. The days and times are NOT the same for these platforms so don’t assume that what works on Twitter works on Instagram.
Here the link to the post: Best times to post on social media for 2019
In addition to general best posting times, they broke down the results by very broad niche and there are some distinct differences.
There is also a distinct similarity: Don’t bother posting on Instagram Sunday or late at night (for your target audience) as these are the times of least engagement regardless of niche or content type.
Overall best posting time:
- Best times: Wednesday at 11 a.m. and Friday at 10–11 a.m.
- Best day: Wednesday is the overall best day to post to Instagram
- Most consistent engagement: Tuesday through Friday, 10 a.m–3 p.m.
Best times for consumer goods:
- The best time: Wednesday at 3 p.m.
- Most consistent engagement: Monday through Friday, 11 a.m.–5 p.m.
Best times for media companies:
- The best time: Friday at 9 a.m.
- Most consistent engagement: Wednesday through Friday from 8 a.m–4 p.m.
Best times for education:
- The best time: Friday at 10 a.m.
- Most consistent engagement: Wednesday through Saturday at 10 a.m.–8 p.m.
Best times for nonprofit
- The best time: Wednesday at 2 p.m.
- Most consistent engagement: Monday through Friday, 10 a.m.–4 p.m.
Best times for the tech companies
- The best time: Wednesday at 6 a.m. and 9 a.m.
- Most consistent engagement: Wednesday from 10–11 a.m., Friday from 7–10 a.m., and Saturday
Best times for healthcare practices
- The best time: Tuesday at 8 a.m.
- Most consistent engagement: Tuesday from 7 a.m.–4 p.m.
