In my post “Numbers Don’t Lie: AI is Here to Stay” I mention using AI to help with sales page generation (see more on that below) and I wanted to expand on the idea of using AI tools to help you with your online business.
In this post, I discuss 5 ways you can use AI correctly.
1. Using AI for Keyword Research as a Marketer
AI can be a great tool for keyword research and generating ideas from those words and phrases.
For example, you might have an idea as a niche blogger about what topic you want to write about that day, but you don’t have any specific slants. You can type in the keyword phrase and ask the AI tool to come up with 10 slants for articles.
You can then ask it to tweak those ideas or merge a couple of them into one unique slant. For example, if you are in the health niche, you might ask it to give you 10 ideas for the keyword phrase blood pressure.
The ideas it generates from that keyword phrase would be things like:
- Understanding the causes, symptoms, and treatment options for those with high blood pressure
- How stress can affect your blood pressure
- The benefits of exercising to lower your blood pressure
- The dangers of allowing your blood pressure to stay high
- How insomnia can contribute to high blood pressure
- Natural remedies to help you lower your blood pressure
- How to check your blood pressure correctly and consistently
This gives you a variety of topics to discuss. If you wanted to do one article on one of the above topics, you could do that. You could also take all of the above ideas and turn them into a lead magnet report or info product.
Diving Deeper Into Keywords
If you needed to gather a list of related keyword phrases, you could simply ask the tool to give you a certain number of additional keyword phrases related to the phrase blood pressure.
It might give you the following answers:
- Hypertension
- High blood pressure
- Low blood pressure
- Blood pressure monitor
- Blood pressure medication
- Blood pressure chart
- Blood pressure diet
- Blood pressure symptoms
- Blood pressure monitor watch
- Blood pressure readings
You could then ask the tool to take each of those related keyword phrases and outline unique points to discuss each one. So for example, it might tell you the following:
Hypertension
- Definition of hypertension and how it differs from normal blood pressure
- The causes of hypertension, including lifestyle factors and genetic factors
- Treatment options for hypertension, including lifestyle changes and medication
Blood pressure monitor
- The different types of blood pressure monitors available, including manual and digital monitors
- The benefits of monitoring blood pressure at home, including increased accuracy and convenience
- Tips for using a blood pressure monitor effectively and accurately
The examples above were created by an AI tool to showcase the possibilities that an AI tool could provide to you. We specifically asked for three discussion points, but you could ask for 10 or even more, depending on how thoroughly you wanted to expand upon each topic.
Instead of asking the tool to write your content, use it as a way to simply make sure you have covered all of your bases and are discussing everything your readers may want to know about the topic.
2. Get AI to Punch Up Your Sales Copy for You
Many marketers are discussing the benefits of using AI to write sales copy. This is one form of content creation that many marketers struggle with because it sometimes sounds so spammy.
Even if you believe in your product 100%, you may have a tough time coming up with headlines, bullet points, and a strong call to action that convinces your visitor to purchase your product.
You can start with content that you have created that you feel pretty good about in terms of your sales letter. Don’t allow the AI tool to write it from scratch for you. Instead, feed it the information that you have created and allow it to help you take it to the next level.
Headlines
So a good example might be if you typed into an AI tool these instructions: Improve my headline for a sales letter that says “Learn How to Lower Your Blood Pressure with Natural Remedies” and give me four examples.
The AI tool will deliver the following (better) headlines – and these are taken from a real AI tool:
- “Discover the Power of Nature: Lower Your Blood Pressure Naturally with These Effective Remedies”
- “Revitalize Your Health: Discover Natural Remedies to Reduce High Blood Pressure and Enhance Your Wellness”
- “Unleash the Healing Properties of Nature: Say Goodbye to High Blood Pressure with These Simple Natural Remedies”
- “Transform Your Health Naturally: Unlock the Secrets to Lowering Your Blood Pressure with Safe and Effective Remedies”
The AI tool has been fed sales letter wording previously so it knows how to hype it up for you in wording better than “learn how to.” Words like unleash, transform, discover, and revitalize have a stronger impact.
You can then work from that point and mix and match or rewrite it, even learning from the AI tool how to create sales copy better on your own from scratch. You can even ask it to take one of the headlines and tailor it for a specific demographic, such as these instructions: “Tailor the headline for diabetics” and it will respond:
“Say Goodbye to High Blood Pressure the Natural Way: Discover the Best Remedies for Diabetics to Lower Blood Pressure and Boost Health.”
Bullet Points
You can ask the AI tool to: “Give me 5 bulletpoints for my sales letter about the learning how to lower your blood pressure.” It would tell you this answer – and pay attention to the fourth one:
- Discover safe, natural remedies for reducing high blood pressure without relying on prescription medication or harsh chemicals
- Learn how to incorporate healthy lifestyle habits into your routine, such as regular exercise and a nutritious diet, to naturally lower blood pressure and improve overall health
- Uncover the hidden causes of high blood pressure, including stress, poor sleep habits, and unhealthy habits, and learn how to address them for long-term health benefits
- Access expert guidance and support from a team of experienced health professionals and fellow health enthusiasts who understand the challenges of managing high blood pressure
- Gain the confidence and knowledge you need to take control of your health and achieve lasting results, with proven techniques and strategies that work for individuals of all ages and backgrounds
The fourth item is something the AI tool “hallucinated.” It made up that benefit, without knowing if your product consisted of expert guidance and support from a team. You have to check to make sure the tool is generating real things your readers will be learning and not just pulling things from thin air.
If you combine AI with a sales page generator, such as ChatGPT and the NAMSToolkit copywriting automation tools you get all the ideas and guidance you need to create killer sales pages.
3. AI Can Brainstorm for You as an Affiliate Marketer
AI tools are fantastic for generating ideas and even organizing your information. It can also help you pinpoint strategic products to promote.
Let’s continue using the blood pressure niche as our example.
You can combine the request for slants and get the AI tool to help you with the concept of what you can promote with that slant, for example, if you type into an AI tool this request: “Give me 3 slants for an affiliate blog about blood pressure where my goal is to promote a list of products,” it could deliver the following suggestions:
1. “Revitalize Your Health: The Best Products for Lowering Your Blood Pressure Naturally”: In this blog post, you could promote a list of natural supplements, vitamins, and other products that can help individuals lower their blood pressure without relying on prescription medication. You could highlight the benefits of these products, their ingredients, and how they work to improve health and wellness.
2. “Improve Your Cardiovascular Health: The Top Products for Controlling High Blood Pressure”: In this blog post, you could promote a list of products that are specifically designed to improve cardiovascular health and reduce the risk of high blood pressure. You could highlight the different types of products available, such as blood pressure monitors, heart-healthy supplements, and exercise equipment, and discuss their benefits and how they can be incorporated into a healthy lifestyle.
3. “Manage Your Blood Pressure Like a Pro: The Best Products for Measuring and Controlling Your Blood Pressure”: In this blog post, you could promote a list of products that are designed to help individuals measure and control their blood pressure effectively. You could highlight different types of products such as blood pressure monitors, wearable technology, and other tools that can help individuals stay on top of their blood pressure levels and improve their overall health.
As you can see, not only does it give you a title for your post, but it instructs you on what types of things you can promote and how you can best present that information to your readers.
Here is where you can fall into a trap. Instead of using this information to simply instruct the AI tool to do the work for you, you can take the suggestions and create your own, unique content that Google and your readers will appreciate. If you take the time to do this you will be ahead of most other marketers who will not bother.
You can go further in having the AI tool help you come up with more helpful ideas for you. For example, if you wanted to use the first option in the list above for an affiliate product review post on natural remedies, you might ask the AI tool: “What are some reasons why people would want to lower their blood pressure naturally rather than use prescription medicines?”
It could tell you the following (we’ve cut off the lengthy explanation it gives for each idea):
- Avoiding potential side effects.
- Reducing healthcare costs and the cost of prescriptions.
- Enhancing overall health and wellness.
- Having more control over their treatment.
- Avoiding potential interactions with other medications.
Notice in the first article idea, it mentions side effects. You can take that one aspect and have the AI tool expand on ideas for you by asking it: “How can people avoid the side effects of blood pressure medication?”
CHECK YOUR FACTS
This is where fact-checking is essential.
It’s going to tell you Omega-3 fatty acids, Magnesium, CoQ10, Garlic, Hawthorn, and Potassium. Those may very well be accurate, but remember – AI will make things up and get things wrong, so you don’t want to be doling out misinformation.
As an affiliate, you can even ask the AI tool to list 10 different types of cardio equipment to help people lower their blood pressure. It will tell you things like treadmills, stationary bikes, ellipticals, rowing machines, etc.
You can take that list and create a blog post about it. Try taking the ideas and drill down – creating a separate blog post reviewing the 10 Best Elliptical Machines to Help Lower Your Blood Pressure.
Ask AI what shoppers need to consider when buying an elliptical machine for the purpose of lowering their blood pressure. It’s going to tell you resistance levels, stride length, comfort features, heart rate monitoring, size and space, and more.
You can even give the AI tool after it gives you the list this instruction: “Based on those factors listed above, rank them in order of importance for lowering blood pressure,” and it will! It may not be accurate, but it can be helpful.
Take the ideas, analyze them for accuracy, and create your content from scratch. You’ll be leveraging your AI tool for quick idea generation and brainstorming, but not subjecting your readers to stale, robotic content.
4. You Can Use AI for Social Media Messages
AI tools can help you generate clusters of keywords that you can turn into hashtags for use on your social media content. You can also get your AI tool to make your message more concise.
For example, if you have an article of 500 words, you can feed it into the AI tool and ask it to summarize your content in two sentences. This is a great way to quickly and easily share a snippet of text with a link back to your full blog post.
You can even ask it to come up with a call to action that gets people to click on your link. With some tools, you may want to trust it to proofread your content for you. However, not all AI tools are created equally and some will miss errors.
If you are watching your analytic data on social media, and you notice a pattern of certain topics that are performing well for you, you can have the tool drill down and give you additional content ideas.
It can also assist you in developing split-testing content ideas such as using two different headlines, two different calls to action, etc. Again, social media is predominantly led by human influencers, so if you allow AI to fully represent you without any personal touch, you will be shunned in favor of those who deliver their content with a unique personality.
5. Careful Use of AI for Graphics, Video and Audio Production
AI tools are pretty blunt when it comes to tattling on themselves. You can ask it what would go wrong in having it create your multimedia content, and it will tell you precisely where it lacks when compared to human-generated content.
One of the biggest problems is that it’s not as original or creative as content that is born from the mind of an individual. It is only going off of information and content that it already has access to.
There are many instances when AI-generated multimedia content has caused problems in regard to infringing on copyrighted content. The content it creates can be too similar to works that are already on the market.
Or, the content is really not usable. Out of curiosity, I have used an AI tool for creating graphics. Some of the results are quite good. Others, not so much. Here is an example of one that went wrong. I asked for a smiling older woman sitting at her lap top. This is one of the results:
Can you see any issues with this image?? With this particular service, you pay (with credits) for any image that is produced, whether or not it is usable. Like most AI services, it is learning as it goes and hopefully will produce fewer unusable images in the future.
There has also been a big backlash against the use of AI for creative content. For example, when an AI tool won an art contest, the competing artists were outraged and sought to ban future robotic participants.
Creative people in many different areas worry that the use of AI in artistic and creative endeavors will standardize the content into the same general style and sound or look. Because it can’t create from scratch, it will end up being a mishmash of leftovers from human minds.
Like many tools and strategies, there is good and bad that can come from using AI in your online business. This is definitely not something you want to use to scam people or shortcut your way to success.
In my next post, I discuss the dangers of relying on AI to do all your work for you.
