If you are anything like me, you normally do everything for yourself. If that is the case, you may not even know where to start outsourcing your tasks. It’s not always easy to know which tasks to outsource and which to do yourself.
In previous post I talked about streamlining your business and defining your process. I have not, however, given any examples of what you might outsource. There are no right and wrong answers as every business is different, but there are ways to figure out what’s right for you.
Think about what you feel is important for you to handle and what is less important. Also, think about what you’re good at and what you need improvement on. Consider these things when deciding what to outsource.
If you’re still not sure and want some hints for what can be outsourced, I have 9 tasks to consider outsourcing so that you can do what is most important in your business.
Blog Writing
Writing is probably one of the most common tasks bloggers outsource. Many bloggers outsource some of their blog writing. Some publish the blog posts as is, and some add personalization to the blog post before publishing. This is a personal choice, and can depend on the quality of the writing.
When outsourcing writing, be sure to clearly state what you’re looking for and any preferences you have. You may want to try out different writers before you place a large order so that you can evaluate quality.
Email Writing
You may choose to do the writing for your blog, but outsource your email writing, newsletters, or lengthy social media posts. You can place your orders as you need them, or you may come up with an ongoing arrangement for regular emails or newsletters if you find someone who fits your needs.
Editing and Formatting
Hiring someone to edit and format your content is a great way to save time, especially if proper grammar isn’t a strength. Sometimes it’s nice to be able to do a rough draft, and then let someone else clean up your writing.
This can apply to your emails, blog posts, social media posts, reports, ebooks, etc. I can’t tell you how many hours I have wasted farting around trying to get stuff formatted so it looked good – not really my forte! A good freelancer with the right skills can have it looking great in no time flat – and no more frustration for me you.
Keyword Research
Personally, I detest keyword research so if I can get someone to do it for me I am happy.! You may not be good at finding long tail keywords or like me, you just detest doing keyword research. Either way, keyword research is a great task to outsource.
Market Research
If you’re entering a new niche, or need help finding out what people in your niche are looking for, outsourcing market research can be a great way to save time. Let someone else do the research while you do other tasks in your business.
I like to do the initial research myself to see if it is a fit and then have others finish it off.
Answering Email
Email can be overwhelming for some people, and it’s a great task to outsource if you get more email than you can handle. Be careful who you trust with this task, and make sure they know what to handle themselves, and what to forward to you to handle.
Image Design
Everyone isn’t skilled in creating images and I have wasted a lot of time fiddling around with graphic software when I should have just outsourced it! You can purchase pre-made image packs (which I do), or get a designer to create images especially for you which I have also done.
Video Production
Outsourcing this task is a great way to free up your time for other tasks especially if, like me, you can’t stand how you sound or look in video. If you need a more professional video, let a professional handle this task.
Social Media and Networking
Outsourcing social media and networking is a great time saver. You can hire someone to post to social media sites for you, interact with your readers, and make notes of important issues that may need your attention.
If you still want to do this yourself but are unsure of how, you can hire someone to teach you how to handle networking and social media – who knew!
So, that is my list of things to consider outsourcing just to get you started but also spend some time brainstorming tasks you may want to outsource in the future.
Take your time when choosing what to outsource, especially when you are accustomed to doing everything on your own. Try outsourcing a few tasks, and see what feel right.
Until next time!