7 Steps to Attract New Customers

These days, a start-up brand can find it intimidating to attract new customers.  In most markets, competition is steep, so you need to find a way to stand out.

You’ll need to consistently implement a strategy to attract new customers. The following 7 steps offer some great ways to attract a more substantial customer base.

1. Funnel your customer to your best freebie

A freebie is giving away your incredible content to your existing and potential customers. Make sure it is of high value to attract new customers and build your reputation.

2. The irresistible webinar

A webinar is an online presentation that is conducted through the internet. You “perform” live in front of an audience – yours or someone else’s – or with a pre-recorded presentation.  It is an incredible way to attract customers to your site and prove your expertise and ability to solve a specific problem.

You must offer good value during the webinar and not make a total sales pitch.

3. Bite-sized videos

According to research, short videos can create double the engagement when compared to other types of content. Seeing your face and hearing your voice for just a few minutes is a chance to establish a long-term relationship with your customers as they get to know you.

Creating bite-sized videos are a low-cost strategy to attract viewers to your site. You can create a video that is 60-90 seconds and get all the vital information in it.

4. Expand your reach

You will attract new customers if you strategize plans to reach potential customers.  Concentrate on your target or potential clients.   Do some research to find out where your target market hangs out, what their issues are, and how you can help them with your product or service.  Then, get in there and give as much value as possible to build rapport with the audience and potential new customers.

5. Do a giveaway

You can give your customers coupons, gift cards, and giveaway ideas as a way to market your products and services.  If you expose your customers to what you are offering, then they will be motivated to return for more products and services.

Don’t worry about giving away too much. You’re building relationships with these people.

6. Start an in-depth conversation in social media

There are a staggering – 3.48 billion people on social media worldwide. That includes Facebook, Instagram, and Twitter, but is not limited to those. Being active on social media can help you make the right connections with your prospective customers.

7. Follow up

This is so important.  Don’t abandon your customer once they have made a purchase or even when you’ve acquired a prospect’s email address.  You need to follow up to help the buyer use those products or educate your prospective customer about your products or services.

Clients feel special when the follow-up is thorough. Satisfied clients may even refer other customers to you and that is worth its weight in gold.

Incorporate these steps to attract new customers.  The processes are virtually hassle-free and once you get them set up, they will continue to work for you.

Lean more about attracting new customers when you check out these Profit Planners.