OK, so know you know about split testing from “What is Split Testing” but what exactly should you test on an opt-in page?
Your opt-in pages are vital to your success. An opt-in page is any page that asks for a conversion in some way. It could be a sales page, a landing page, or even a blog post with a sign up below it. Any page that someone can use to “opt-in” can be tested and improved.
Let’s explore the ways.
1. Test Placement of Your Opt-in Form
Try different options for placement of the form that you use to get your audience to opt-in. That might not seem like a big deal, but the placement of the forms can make a huge difference.
2. Test Size of Your Sign-Up Button
One issue with sign up buttons or buy buttons is their size. Each audience has a different preference. Testing button size is a great way to get more sign-ups and conversions.
3. Test Your Call to Action Copy
Try different types of CTAs to find out which kind works better. For example, you may want to try a “Sign Up” against a different type of copy like “Yes! Of course, I want to make more money now. Sign me up!”
4. Test Your Data Privacy Information
Does mention of your privacy information change how many people answer your CTA? Compare a link to privacy information to adding the privacy information right to the opt-in page in full to see which one gets more people’s trust.
5. Test Your Guarantee Copy![test on an opt-in page guarantee]()
If you make any type of promises on the page, you can test different types of copy. You can test size, shape, color, and actual words but only try one change at a time to get the best results.
6. Test the Number of Form Fields
Does your audience like having fewer form fields, or are they okay with more questions in the form? You don’t know until you test it out.
7. Test the Type of Form Fields
How sensitive is your audience to the type of form fields and how they’re spaced, how many there are, and how personal they are. Also, whether they click or write something makes a difference too. Remember to only change one aspect of a form field at a time.
8. Test the Page Headline
Which headline gets more conversions? Sometimes you only need to change one word to make a huge difference in conversions. You can try several complete headlines, then take the best performing one and start testing it a word at a time to see what happens.
9. Test the Page Navigation
Does an opt-in page work better without the navigation or less navigation?
10. Test the Page Introduction Copy
When you write the page copy, you can create it as a letter to your audience, or you can do it differently. Try different greetings and introductions to see what they like best.
11. Test the Page with and Without Video![test on an opt-in page video]()
Many opt-in pages include video, and many don’t. Test your opt-in page both ways to see what your ideal audience prefers.
Everything about your opt-in pages and landing pages can be improved over time with regular testing and tracking. Any time you learn about a new technique or idea to test on an opt-in page, be sure to test different elements before implementing it. That way, you won’t waste too much time and money on something that doesn’t work for your audience. All ideas don’t work for all audiences, which is why you need to conduct split testing all the time.
